UMG–Endel AI functional-music partnership

deal·strategic product partnership·announced

UMG and Endel agreed to create artist-led functional soundscapes using Endel's AI.

Verified facts

Official site	https://www.universalmusic.com/endel-and-universal-music-group-to-create-ai-powered-artist-driven-functional-music-designed-to-support-listener-wellness/ ↗
Geography	United States
parties	name: Universal Music Group · role: catalog_and_artist_partner · research key: org_umg; name: Endel · role: ai_technology_provider · research key: org_endel
end date	not publicly disclosed
deal type	ai_music_product_partnership
territory	global
deal state	announced; current operational state not independently confirmed
exclusivity	not publicly disclosed
renewal state	not publicly disclosed
effective date	not publicly disclosed
financial terms	state: not_publicly_disclosed
geographic basis	materially_active_in_us_market
party statements	org umg: The party publicly supported the announced relationship and its described scope. · org endel: The party publicly supported the announced relationship and its described scope.
catalog content scope	New and catalog-derived soundscapes from participating UMG artists and labels.
products models datasets rights affected	Endel proprietary AI; artist-provided stems; functional soundscapes