Mobile Growth Manager

ElevenLabs

active

Official active full-time posting for Mobile Growth Manager at ElevenLabs, located in United States.

Role facts

Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
Design and run experiments to improve install rate, activation, retention, and monetization
Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
Identify and scale high-performing channels while quickly cutting underperforming ones
Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

We're looking for exceptional individuals who combine analytical rigor with a strong performance mindset, who are excited by fast iteration and measurable impact. You’ll thrive with us if you:
Have hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
Think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue
Are comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
Are comfortable operating in ambiguity and building new channels or programs from scratch
Collaborate effectively with creative, product, lifecycle, and data teams to drive growth
Take ownership and move quickly, balancing experimentation with execution
Communicate clearly and can translate performance into business outcomes (growth, revenue, efficiency)