D’Addario admits Suno was used in a guitar-string demo

D’Addario has acknowledged that Suno Studio was used to regenerate music for a promotional video for its NYXL HD guitar strings. The admission followed earlier denials and an intermediate explanation that pointed to AI-assisted mixing and mastering tools.

The company said it had shared inaccurate information, apologized and promised to require employees and creative partners to disclose generative-AI use. Guitar World also reported that comments raising the issue had been removed from the original post while the company was denying the claim.

The failure was the response, not only the tool

A guitar-string demonstration asks viewers to trust that the sound is a meaningful representation of the product. Generating or regenerating the accompanying performance changes that context, even if a human-made track existed earlier in the process.

The reputational damage grew because the public explanation changed several times. Brands do not need a philosophical statement about all AI use. They need a basic production record, disclosure from contractors and a correction process that starts before comments are deleted or a denial is published.